A Model for Community Communication
By Ankuran Dutta
Explaining the importance of communication is like explaining the importance of breathing! Communication is now the fourth basic need for the human being. We cannot think a day without communication; it may be inter personal or technology mediated. For me, the society has now divided into two categories -- ‘communication rich’ and ‘communication poor’. It is not related to effectiveness of communication. It is about the accessibility to communication and information. We often use the term in the academic discourses -- digital divide. But are we seriously thinking of the means to reach the last person of the society? Community Communications Centre (C3) may be an option to experiment with.
UNESCO has many models on community communication, such as Community Information Centres, Telecentres and Community IT Centres, Multipurpose Community Telecentres, Community Multimedia Centres, Community Learning Centres etc. C3 is a revised concept in the context of developing countries. My experience of an Indian village located in Upper Assam of the remote North East informs me that it will work.
C3 will be a common centre for the community, where minimum communication facilities would be available. It may be a medium size house located in the village but connected to the world. Established by the members of the community with financial assistance from the government, but not controlled and maintained by the government, C3 will serve as:
The following facilities should be available under 3C’s services:
All the three C-services will maintain synergy and closely associate with each others. The entire C3 would be running on renewable energy. There will be a database on all the members of the community/ village. The screening hall will also be used as a meeting hall to discuss on common issues. Community video screenings and other public announcements from the C3 will be aired in the community radio. The Panchayat, schools, college/s, health centres, post office, village banking etc. may be directly associated with the C3. The district administration, police and government departments will also work with the centre for easy access to its members and save time in carrying out their activities. A public address system and a public call booth will help additionally. A steering committee representing all sections of the society will run and maintain the C3 on a rotation basis for a limited period. A website would inform the rest of the world about the activities of the C3. Implemented systematically, the C3 will act as the custodian of all public property on behalf of the society. The C3 will be an area full of development activities for a positive change in the livelihood of the members of the community. This model will make Digital India as per the vision of Indian Prime Minister, Sh Narendra Modi!