| Broadcast Content: |
Radio MACFAST 90.4 is a trendsetter in community radio segment through its wide range of diverse and interesting programs which airs 16 hours a day. Located within its founding philosophy – to give a voice to the voiceless, it acts as a centre for religious, social, cultural and national integration. It becomes the coordinating centre for uniting the knowledge from all sources of information and knowledge. It enthralls listeners of around five lakhs by offering multitude of programs which not only entertains but also shares knowledge. Radio MACFAST 90.4 is always in front line for telecasting unique programs in various importance days and occasions. True to its punch line — “Nattukarku Kuttai” (Community’s Companion) – it strives to achieve exactly the same: “a partner friend in all the endeavors of the local populace” by closely serving them by reflecting vital community issues, focusing specifically on their needs and encouraging people by conducting different seminars, exhibitions, road shows and competitions. Ultimately it believes that the emergence of a Knowledge Society is possible through focused work at the grass-root level and transfer of knowledge happens in both directions - from the urban society to the rural one and vice versa. |
| Capital and Sustenance: |
After 16 months of its successful broadcast, Radio MACFAST 90.4 now becomes a model for self sustaining service. Starting with an investment around Rs. 20 lakhs, it invariably proves that community radio has unlimited opportunities for people empowerment if it sticks to its basic and founding notion - knowledge is never lost on sharing - it only multiplies. With its most sophisticated studio and innovative team, it enhances its pace in the hearts of people. It has an annual turnover of 20 lakhs and around 40 successful clients. |
| Achievements/Success Stories: |
Radio MACFAST 90.4 - a social service arm and community radio of Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) is the first on campus Community Radio in the State and 46th in the Country ensures its extensive presence in the Central Travancore as a catalyst which bridges the knowledge divide among people and giving voice to the voiceless. It makes certain its presence in community by initiating a novel venture, Clean and Green Tiruvalla which gives impetus on micro level decentralized waste management. Now it becomes a helping hand to people by launching ‘Hryadayaspandanam’ which provides 50 free heart operation to the needy. |